Rika was founded on the strong personal taste of Ulrika Lundgren, the style fuses rock ‘n’ roll and a timeless feminine silhouette – with a sprinkle of pared down, Scandinavian aesthetic.
Rika's trademark symbol is the star, “A star reminds us of that vintage touch of french bohemian as much as of a contemporary hue of rock ‘n’ roll,” said the designer, which sums up what Rika is about.
Today, Rika includes a beautiful selection of handcrafted, chemical-free leather accessories together with a ready-to-wear collection of fashionable but season-less wardrobe staples with an edge. A feminine pencil skirt in leather paired with an ultra soft baby mohair striped sweater, or a star cashmere cardigan matched with a rock chic leather biker jacket are amongst Ulrika’s favourite items to wear all year round.
Designed with style and ambiance in harmony with Ulrika's Scandinavian sensitivity, the petite guest house offers two rooms on two floors, with a view on the historical Amsterdam canals with decoration composed of unique, meticulously chosen objects from Ulrika’s personal travels. Art, design and fashion books along with fresh flowers and custom designed furniture add to the charm and style of the guesthouse which was acts as an extension of Ulrika’s home, a place to welcome friends of the brand. Maison Rika is located in the ‘9 Streets’ of Amsterdam across from the Rika Flagship Boutique. The Gallery & Gift space of Masion Rika stocks scented candles and perfumes from Ortigia, hair and body products by SachaJuan, glass pieces by
John Derian NYC along with jewellery by Tom Wood and hats from Maison Michel.
The Rika Magazine is another project dear to the label. Created by Lundgren and New-York based design director Jacob Wildschiodtz, the independent, bi-annual publication acts as a manifesto of Rika’s philosophy: each issue features women in the arts, whose personality and vision are inspiring to readers worldwide.
Rika looks at women as muses, creators, fighters and lovers in the fields. Each issue picks a theme, which is freely reinterpreted by an array of established and up-and-coming contributors. Blessed with editorial contributions ranging among others Helena Christiansen, Anton Corbijn, Caroline de Maigret and Horst Diekgerdes. Rika embodies the philosophy that “a magazine should be a meeting point for a creative community, and a source of inspiration to each and everyone’s daily life.”
Rika’s collection is showcased in the ‘Rika Boutique’ located in Amsterdam in the area of ‘The 9 Streets’ known for its independent retailers and unique boutiques. Alongside the Rika collection, Ulrika mixes in carefully selected brands that compliment her own personal style philosophy to create a fashionable but season-less wardrobe. Rika Boutique carries a
mix of brands, Alexander Wang, IRO, Maison Michel, jewellery brand Shaune Leane and collections by Linda Farrow Eyewear. Each season the Boutique is refreshed with new pieces discovered by Ulrika on her travels from handmade gold bracelets to beautiful rings and clothing accessories.
Stylist-turned-designer Ulrika Lundgren founded her fashion label Rika in 2005, after first having worked as a fashion and interiors stylist for prestigious magazines such as Casa Vogue and ELLE Decoration.
During her years spent globe-trotting, she developed a strong personal taste, always on the hunt for special, truly unique pieces. The Swedish-born designer credits her grandmother, who loved to create things and taught her that the key to beauty is in the details.